UNIVERSAL MUSIC GROUP NIGERIA
CORPORATE COMMUNICATIONS, CONTENT, INFLUENCER OUTREACH & EXPERIENTIAL
Universal Music Group expanded its operations within Western Africa with the launch of Universal Music Nigeria.
BWL’s capable PR team was called to break the news of their arrival and support in building brand equity through a series of events, strategic partnerships and curated coverage.
From large scale events like Major Lazer Soundsystem Live, to unique experiences like Cocktails In The Wild and the Martell hosted WurlD Popup and Listening Party. BWL worked to highlight the multiple strengths and successes of UMGNG.