Chivas Regal_ Chivas Extraordinary Nigerian
PR, INFLUENCER OUTREACH, MEDIA RELATIONS, CREATIVE, CAMPAIGN
When Chivas wanted to find a way of appealing to a new younger audience, we launched The Extraordinary Nigerian Campaign which celebrated young Nigerians who were thriving in their chosen industries.
We connected the brand with the next generation of millionaires. We developed a comprehensive list of Extraordinary Nigerians and sent them beautifully wrapped gifts and invites to the campaign launch.
We launched the event at Miliki, a member’s only club which attracted key influencers, celebrities and entrepreneurs within the fashion, media, agriculture and tech space.
The campaign positioned Chivas Regal as the whisky of choice for successful millennials. Attracted over 632,890 online views.