Absolut x Art X Lagos
PR, MEDIA RELATIONS, INFLUENCER ENGAGEMENT, CONTENT
Blending arts and commerce has driven Absolut’s legendary clients across the world, Nigeria was not going to be any different. So when Absolut decided to partner with Art X Lagos, it was the perfect mix.
Art X Lagos provided the perfect platform for an iconic brand such as Absolut to connect with the Art space in Lagos and reinforce its brand message.
We implemented an influencer outreach plan where ten hand-picked influencers were gifted with a personalized hand painted bottle of Absolut as well as invites to the fair and Art X Live, which was widely shared by the influencers.
We handled the communication around the entire partnership including profiling Tunde Alara, a young visual artist whose commissioned piece, SMILE, addressed mental illness.