PR, MEDIA RELATIONS
Jameson hosted four major events, hosted by the influencers tapping into their existing networks and communities, thereby placing Jameson above the noise. Jameson partnered with existing events such as Don’t drop the mic – an urban variety show where performers create songs off the cuff,freestyle, perform, battle and improvise on the spot.
The influencers also hosted Brunch Out , a low-energy brunch with other key influencers within their networks,further expanding the brand’s reach. In addition to this, they hosted two high-energy events at strategic outlets,increasing glass in hand experiences. Guests who came with a beard also got to sample free Jameson cocktails.
The event was widely shared on the social media platforms of the influencers as well as pickedup by the top media platforms in the Country.